Introduction to Google AdWords

Google AdWords allows the largest multi-million dollar company as well as a one-person company operating out of a home office with the ability to target an enormous advertising audience with very little cash. Suppose an Internet user wants to find out about the benefits of using Omega 3. The user types in “Omega 3” in Google’s search bar and clicks enter. In this case, over 2 million results are returned along with targeted ads, along the right-hand side of the page, specifically about “Omega 3”. 

These ads are presented by Google and don’t cost the advertiser anything until a user clicks on one of the ads. If someone is selling an Omega 3 product, they can now specifically appeal to that user searching for information on Omega 3 for as little as $0.05 per click. If the user clicks on an ad they are taken to the advertiser’s website where they can be presented with an opportunity to purchase an Omega 3 product.

 

Simply put, Google Adwords: 
  • allows for a way to attract visitors to your website for little cost
  • target visitors
  • pay only when your ad is clicked

The cost to get started using Google AdWords is extremely low; an activation fee of $5 and a minimum of $10 dollars to fund the account. You have the ability to set how much you are willing to pay per click and also how much you want to spend each day. How much you pay is actually determined by a type of auction process and the position that your ad appears. 

Google AdWordsThere are eight advertising positions available on each results page. The order of appearance depends on the maximum cost-per-click and how many users have clicked on your ad in the past. This system ensures that the most relevant ads appear nearer the top of the page and prevents the companies or individuals with the highest budget from keeping a hold of the top spot without merit.

On the flip side, this system means that your ad’s position will also change depending on how well it performs. To maintain ad rank and drive targeted visitors to your site you must pay as much attention to your AdWords campaign as you do to the content within your site. The advantage of the flexibility that Google offers is also its greatest disadvantage. Subtle changes in your ad campaign can make a difference in having a profitable or unprofitable ad campaign.

This website will discuss ways to optimize your ad campaigns. Some parameters that can be optimized are:

  • Keywords: A successful ad campaign depends upon using the right set of keywords.
  • Ad text: What you write in your ad makes a difference.
  • Price Strategy: How much should you pay-per-click?  What should your daily budget be?
  • Destination Pages: The content of the page your ad directs visitors to is crucial for a successful ad campaign.

Click on the image below for Six FREE Adwords Tutorial Videos